Live and Let Die: Audacity in Business

In business, being audacious can often lead to crumbling walls. How do you ensure that the wall breaking down is the one between you and your (potential) client, and not the one you’re standing on?

Yesterday, I stumbled over one interesting interview. It is with Skellie, a respected blogger. In the interview, Skellie states that

One of the things I try to practice every day is audacity, and audacity is how I got all my jobs.

Now, while I partly agree with this attitude, that alone did not make me write this post. What did make me raise an eyebrow was this comment by a certain CLJD on the statement:

Audacity is not something I’d strive for no, TENACITY is something I’d strive for. Audacious people are thought of poorly because they are bold and are arrogant and disregard normal restraints.

I simply couldn’t resist to reply to that comment. After I had put in my two cents, I ended up asking myself what exactly had made me comment.

Arrogance and authoritarian absolutisms

I can’t say that CLJDs comment made me hit the roof, but I was a bit annoyed about the tone of voice in his comment. Everybody deserves their own opinion, and if you think that way about audacity applied to business, that is fine. But it was reason enough for my humble self to defend the use of a good and stable dose of audacity in the business world.

My point is not hard to figure out: if you take the time to read my short comment, you will see the baseline I am heading for. I do not think that audacity will kick you out of business. I do not think that audacious people advertise a poor or overly arrogant image to their opposite.

The 2/10 rule

I do believe that using a fair and healthy amount of audacity can do the trick for you when you want to impress someone in business. Especially when you have got competitors in your field, and you want to stand out, you can fill up one or two cups with audacity in your row of ten available asset cups. You can stuff the remaining 8 with your other values, like quality, resourcefulness, skills, and a good pricing, each according to the quantity of their existence.

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